Thursday, August 27, 2020

Financial Management Theory and Applications †MyAssignmenthelp

Question: Examine about the Financial Management Theory and Applications. Answer: Presentation: Any adjustments in bookkeeping exercises can change money related data for given period. All things considered, organization intends to change bookkeeping standards announcing elements or assessments the organization that ought to follow a revealing system as it has been built up by FASB (Stice, 2013). What's more, it is expected to uncover the adjustments in the budget report of an organization particularly with changes in bookkeeping gauges. In this way, organization can't generally decide the future possibility when certain advantages are includes just as organization need to report gauges dependent on current estimations of benefits or all things considered devaluation strategies. The organization will have higher money inflow because of progress in standards and assessments. So as to stay in front of rivalry, the organization ought to embrace declining balance strategy. This is because of the explanation in light of the fact that declining balance technique is ideal as the incom e will be higher for given years. Utilizing this deterioration strategy will be appropriate for long haul resources and overseeing it for given timeframe. This technique ought to be received by the organization as it helps in showing signs of improvement results during introductory years. The pay of the organization decides the bookkeeping strategies when it utilizes estimations in the most suitable manner. The bookkeeping guideline of complete honesty needs the introduction as appeared in the fiscal report of the organization. The specific calendar unveils the subtleties of every one of the agreement phase of consummation just as benefit to date and current time of detailing. It is the duty of the administration to makes the bookkeeping estimations for an organization that incorporate fiscal reports. The estimation made can be either emotional or objective in nature as it results to an estimation of a sum during the date of fiscal summaries. The judgment of the administration absol utely dependent on the information just as experience on issues identifying with past and recent developments for conceivable strategy. At the hour of assessing the fiscal report of any organization, it is significant for the administration to recognize all the bookkeeping gauges by receiving the strategies for leading business exercises just as new bookkeeping professions and numerous other outer variables (Brigham and Ehrhardt 2013). It is significant for the administration to get a comprehension on how the executives built up a gauge. The administration needs to utilize mix of approaches that need to survey just as testing process utilized by the organization in building up a gauge. It is fundamental to build up an autonomous desire for the gauge for organizing with the estimation of the administration (Petty et al., 2015). Blunders that are offset have no immediate impact on the charge just as credit side of the fiscal report. It is because of the way that blunders that are set off with one another will have influenced on the fiscal reports straightforwardly (Brigham and Ehrhardt 2013). Moreover, the blunders should be resolved if there is any balances when the diary section is required to address the books of passage all in all. Any bookkeeping office whenever examined appropriately have mistakes in their general record as it is made or arranged by utilizing labor or human asset. Because of this, it offers ascend to human mistake that can be limited by utilizing innovation or mechanized data frameworks (Petty et al., 2015). It is subsequently prescribed to address the blunders when it is identified inside the current time frame. On the off chance that on the off chance that, the mistakes are not identified, some attempt to fix themselves for given timeframe or take quite a long while to address the eq uivalent. There is especially no distinction between these blunders as it will offset and did from one period to other. It is critical to recognize the distinctions and afterward give support to the equivalent for given timeframe. On recognizing the distinctions, it is noticed that these issues have no immediate impact on the asset report or salary explanation represents given timeframe outline. It is along these lines expected to execute an efficient technique that will assist with breaking down the mistake for deciding the balance section or diary passage if in the event that it is expected to actualize in the books of passage (Arnold 2013). The current investigation appropriately clarifies the idea that blunders need be limited beyond what many would consider possible so that there are no misquoted figures in the fiscal reports. Reference List Arnold, G., 2013.Corporate money related administration. Pearson Higher Ed. Brigham, E.F. what's more, Ehrhardt, M.C., 2013.Financial administration: Theory practice. Cengage Learning. Negligible, J.W., Titman, S., Keown, A.J., Martin, P., Martin, J.D. what's more, Burrow, M., 2015.Financial administration: Principles and applications. Pearson Higher Education AU. Stice, E. K., Stice, J. D. (2013).Intermediate bookkeeping. Cengage Learning.

Friday, August 21, 2020

Google Adwords Enhanced Campaign and the Future ahead of Us

Google Adwords Enhanced Campaign and the Future ahead of Us Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Google Adwords Enhanced Campaign and the Future ahead of UsUpdated On 09/01/2016Author : Michael EvansTopic : GoogleShort URL : CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogThe launch of Google Adwords Enhanced campaign is certainly a game changer in the world of paid advertisement. This change, which is yet to get rolled out globally, is going to change the very structure of how mobile PPC works in particular. So, if you are one of those perfectionists voicing your support vociferously for the creation of separate campaigns for the desktop and mobile devices, I think time has come to rethink your strategy for mobile PPC campaigns. With Google Adwords Enhanced Campaigns, you will be able to target different devices for the same campaign and that too without getting yourself muddled with its complexities.However, before we go any further, we need to know a bit more about this Enhanced thing so that we can make informed decisions:      What is Enhanced Campaign All About?People are now more connected than ever. They are using smartphones, tablets, TVs, Laptops, PCs and more to stay connected. Now, as they are using switching between devices, it is getting increasingly tough for advertisers to reach out to them when they might be searching for things that they offer. So, it is not just about targeting the specific devices, rather it is about targeting the right audience in the right context and in the precise moment when they are willing to loosen their purse string.Previously advertisers were required to create separate campaigns for targeting different devices and believe me this led to total chaos. But thankfully with Enhanced Campaign, PPC marketers would not have to bother with this thing anymore. Just wait few more months and you will be able to target different devices, set different locations and different time zones and all these can be managed from a single adwords campaign.The Obvious Benefits of Enhanced CampaignsThe biggest benefit of running an enhanced campaign is that you can set different requirements for a single campaign and Adwords will show your ads whenever it meets all the requirements successfully.  For say, if you a restaurant owner, you can bid higher for those people who are searching for pizza within 1 KM radius of your store. Or, it could be that your store remains closed on   Saturday, in that case you can lower the bid amount for that day.And if this is not enough, you can show different ads to different people browsing from different devices right at the same time. For say, if you are selling hotdogs, you can show text ad with a store locator for people who are searching from their smartphones while showing text ads with sitelinks to “Contact Us” page of your website to other people who are browsing from their PC.READHow to Search Google Plus Posts?So, now we have an idea of the p ossible benefits of enhanced campaigns and now, we will be taking at it how this thing is going to change our life:Ads are Going to Get SmarterThe best part of this Enhanced campaign is, what I have discussed earlier as well, that you can make changes in the ads based on the types of devices, times and locations. If you do not wish to make your ads appear on mobile, all you got to do is to down the bid by -100%   which will successfully switch off all adds that will be appearing on mobile devices.And if this is not enough, Google is going further to bring more feature in it. For say, you will be able to specify which kind of ad extensions you would like to show with a particular texts ads for Desktop users and which ones for the mobile users. Tracking Mobile Call Conversion has got freeAs we are all aware, tracking conversion that is done via calling directly from mobile phone is a tricky as well costly affair. But Google is going to change this scenario by making it easier for peop le to track the orders or conversions done over the phone. This whole thing will be based on Call duration and to add icing on the cake, you would not have to pay any penny for this.The Cost of Mobile CPC will be much higherAs of now, there has been a huge gap between the CPC on desktop searches and CPC on mobile devices. As running a PPC campaign solely on the mobile platform is time consuming, there has been less competition on this domain. However, by making it easier to run a campaign on mobile devices, Google is certainly going to encourage advertisers to spend more money on this domain.

Thursday, May 14, 2020

Customer Satisfaction Survey And Employee Turnover

Putting the Service-Profit Chain to Work The purpose of this article was to analyze the service-profit chain and to discuss the service-profit chain audit. The article mainly used customer satisfaction surveys and employee turnover rates to develop the data. According to the article, the service-profit chain establishes relationships between profitability, customer loyalty, and employee satisfaction, loyalty, and productivity. The links in the chain are as follows: Profit and growth are stimulated primarily by customer loyalty. Loyalty is a direct result of customer satisfaction. Satisfaction is largely influenced by the value of services provided to customers. Value is created by satisfied, loyal, and productive employees. Employee satisfaction, in turn, results primarily from high-quality support services and policies that enable employees to deliver results to customers (J. Heskett, T. Jones, G. Loveman, E. Sasser, L. Schlesinger, 1994). They have found that the value of a satisfied customer is huge because they can become a loyal customer, and will also affect their peers to become loyal customers as well. Over time, a loyal customer can bring in thousands of dollars for a company. One interesting way to analyze customer satisfactio n is to look at the apostles and terrorists. Apostles are those customers that are so pleased with a product or company, that they get more people to like the product as well. Terrorists are those customers who are so displeased thatShow MoreRelatedEmployee Satisfaction1221 Words   |  5 Pagesinvolves the job satisfaction and employee engagement of a spa company’s workforce called Bella. The case depicts a new general manager Kris Jenkins’s concern that Bella’s numbers had deteriorated dramatically in the past year. Profits were down; absenteeism was up; turnover, while not dramatic, was higher than it had been in the past five years. This report shows how important the employee engagement to bring job satisfaction which overall leads a company with a less absenteeism, low turnover rates; ultimatelyRead MoreThe Role of Perceived Organizational Support and Supportive Human Resource Practices on Hourly (Non-Exempt) Retail Hr Employee Satisfaction and Loyalty.13 48 Words   |  6 PagesHuman Resource Practices of hourly (non-exempt) retail HR employees may be related to low employee satisfaction and loyalty. The inferences of this study for HR practice leaders and their organizations are significant because a lack of perceived organizational support, may lead to poor employee satisfaction and loyalty, thereby adding costly affects of negative employee morale and turnover. Employee turnover represents a practical problem to an organization in terms of loss of talent and additionalRead MoreStarbucks s Marketing Plan For Starbucks Coffee1543 Words   |  7 PagesCorporation Profile). Starbucks coffee houses are operating in 50 countries. Starbucks coffee comes from Latin America, Africa and Asia. The employees are called â€Å"partners†. Starbucks offers health benefits, 401K plans, tuition reimbursement and employee discounts. Employees are mostly hired on a part time basis working 20 hours or less. Employees need to work a minimum of 22 hours in order to be eligible for health insurance. Starbucks was #45 on the Forbes list for world’s most innovative companyRead MoreHybrid Assignment 4 - Talent Management Program1358 Words   |  6 Pagesthe obvious benefits the programs create such as employment engagement, customer satisfaction, absenteeism, turnover, employee loyalty, and union avoidance. Talent management programs consists of many critical components that when organized properly foster a setting of continuous growth and success. These components of an effective program include: 1. Onboarding 2. Training and development 3. Performance management 4. Employee engagement 5. Succession planning 6. Mentorship 7.Work Life/Balance 8.Read MoreStrategic Plan Part Iii: Balanced Scorecard Essay1433 Words   |  6 Pagesis a method company’s use to measure their performance. It includes objectives, strategies, and tactics. This paper will contain two strategic objectives for each of the four balanced scorecard areas (shareholder value or financial perspect ive, customer value perspective, process or internal perspective, and learning and growth perspective) for H R Block. It will also have two strategies for every objective, one tactic for each strategy, and two methods to monitor and control the overall strategicRead MoreIdentifying The Critical Components Of A Talent Management Program1397 Words   |  6 Pagesthe obvious benefits the programs create such as employment engagement, customer satisfaction, absenteeism, turnover, employee loyalty, and union avoidance. Talent management programs consists of many critical components that when organized properly foster a setting of continuous growth and success. These components of an effective program include: 1. Onboarding 2. Training and development 3. Performance management 4. Employee engagement 5. Succession planning 6. Mentorship 7.Work Life/Balance 8.Read MoreHRM 592 Week 5 Mini Paper1216 Words   |  5 Pagesmeeting was held with Sam’s Club management and a recommendati on was made based on this analysis. The recommendations made was based on the findings generated from random customer satisfaction survey, selection process for focus groups, identifying and documenting key organizational objectives through questionnaires and surveys, collecting and tabulating responses from returned email questionnaires conducted over a two week period. As the world’s largest retailer, Walmart still faces the potentialRead MoreAnalysis: Walmart897 Words   |  4 PagesCorporate Dept. CFO Balanced Scorecard Customer Value Perspective Issue Objective Measurement Active Programs Means of Communication Responsible Party Follow Up Customer Retention and Turnover Double customer base, goal less than 10% turnover End of year statistics Strategic partnerships Discounts, coupons, frequent purchase clubs Corporate Dept. Corporate Dept. Customer Satisfaction 100% satisfaction End of event survey Continuous Mail in survey; focus groups, research CorporateRead MoreEmployee Satisfaction : The Level Of Fulfillment Of One s Needs849 Words   |  4 Pages Morse (1997) â€Å"Satisfaction refers to the level of fulfillment of one’s needs, wants and desire. Satisfaction depends on what an individual wants from the world, and what he gets.† Employee satisfaction is a measure of how happy workers are with their job and working environment. It is undeniable that there are many different factors affecting organizational effectiveness, and one of them is employee satisfaction. Also, it is said that a satisfied employee is a productive employee, so every companyRead MoreStrategic Management System: Balanced Scorecard907 Words   |  4 Pagesareas are the financial, customer, learning and growth, and internal business processes. Kaplan and Norton (2004) make the case that in order to create value, three behaviors are important focusing on the customer, being creative and innovative and delivering results. Most of the measur es in the balanced scorecard will relate to this underlying philosophy. For the Customer Value perspective, the objectives should be to improve customer retention, to improve customer satisfaction and to increase the number

Wednesday, May 6, 2020

Gary Soto’s The Jacket Essay - 1610 Words

All of us pass through adolescence before reaching adulthood. It is a crucial stage in everyone’s life that plays a big role in the adult life. â€Å"The Jacket† is a representation of Gary Soto’s adolescent life. It is a short story depicting his hardships as an adolescent as he battled with peer pressure and low self-esteem or lack of confidence caused by the ugly green jacket. The jacket serves as a symbol of his personal battles, growth, maturity, and his readiness to face the cold and harsh challenges in his life. The narrator strongly claimed that his clothes have failed him when he recalled the green jacket he wore on his fifth and sixth grade. He believed that instead of looking like a champion, his day-old guacamole colored jacket has†¦show more content†¦He got D on his math quiz and bullied by the playground bully Frankie T. while his best friend Steve Negrete did nothing but stare at him, and the girls turned away to whisper and talk about him. He also claimed that the teachers were of no help as they looked at him and talked about how foolish he looked like in his new jacket. He felt that they were all laughing and belittling him while wearing that awful jacket. During lunch time, he stepped out to the field and wanted to play kickball. Despite of the cold atmosphere, he removed his jacket and started playing. When the school bell rang he slipped back into his jacket and went to his class. As soon as he was able to warm up a bit, the fire bell rang that prompted everyone to go outside. As he queued outside, other children looked at him and again he felt as though they were all laughing and saying, Man, thats ugly(Soto, 474). Although he believed it was ugly, he continued wearing the jacket since he has no choice. All the more he felt bad because wicked things happen continuously. He was unable to do his homework, he got C’s in most of his quizzes, and he even forgot the capitals and rivers of South America. The girls who were previously friendly to him blew away like loose flowers following boys in neat jackets (Soto, 474). Despite of the bad lucks it caused him, he still wore the jacket for three years and has tagged along with him wherever he went. And all those years he was unluckyShow MoreRelated Fruits of Love Revealed in Gary Sotos Oranges Essay690 Words   |  3 PagesThe Fruits of Love Revealed in Gary Sotos Oranges  Ã‚   Imagine that its winter and cold outside. Theres nervous electricity around you, and love is a new and exciting experience. In your heart you feel warmth youve never known before. This is the moment Gary Soto captures in his poem Oranges. The feeling and power of adolescent love is created using tone, contrasting imagery, and symbolism. First, the use of tone in Oranges clearly helps to set the theme of the poem. Children oftenRead MoreZero By Paul Logan, I’m Just Me by Lylah Alphonse, and The Jacket by Gary Soto863 Words   |  4 Pagesself-esteem are the major aspects of those readings. After reading their writings I found that I could relate to their experiences. The three readings that got my attention were â€Å"Zero† By Paul Logan, â€Å"I’m Just Me† by Lylah Alphonse, and â€Å"The Jacket† by Gary Soto. In the reading â€Å"Zero,† Paul Logan is a student who struggled throughout his academic life by being a failure and having a 0.0 GPA. Logan was an A student and he eventually became a C student in his last years. He got disappointed and droppedRead MoreAnalysis Of The Poem Oranges And Small Town With One Road 1372 Words   |  6 Pagesthrough passion, prior experience and multiple outer influences. Gary Soto is a famous poet who blossomed in the late 20th century. Soto used different variations of poetry tools to create expressive poems based on his own life experience. While Soto wrote many different poems, the poems â€Å"Oranges† and â€Å"Small Town With One Road† stand out and can be deeply analyzed. Both poems are strongly emphasized with his past experiences in life. Gary Soto writes poems about hope, diversity and harshness of lifeRead MoreThe Jacket and Seventh Grade by Gary Soto677 Words   |  3 Pagesdifferent structures for their writings. Thi s can relate to Gary Soto’s â€Å"The Jacket† and â€Å"Seventh Grade†. â€Å"The Jacket† and â€Å"Seventh Grade† have different structures which build up their plot. Three main structural distinctions between â€Å"Seventh Grade† and â€Å"The Jacket† are their point of view, the setting, and the type of conflict. One transparent difference between â€Å"The Jacket† and â€Å"Seventh Grade† is their point of views. In â€Å"The Jacket†, Soto chose a first person narration, but for â€Å"Seventh Grade†Read MoreMy Free Time Decoding Crosswords Essay1541 Words   |  7 Pagesa poem allows me to form a deeper connection with not only the poem as a whole, but also the poet. The passion that projects out of Michael Lee’s voice as he performs â€Å"Pass On,† the anxious and innocent tone created by the short enjambment used by Gary Soto in â€Å"Oranges,† and the way that Mary Oliver finds peace in the beauty of nature throughout â€Å"Grass† leaves me with a countless amount of images that create a bridge connecting the personal experiences of the author to those of my own. Throughout

Tuesday, May 5, 2020

Analysis Of The Strategic Management Accounting †Free Samples

Question: Discuss about the Strategic Management Accounting. Answer: Introduction The present report aims to present an analysis of the strategic management functions of the Regis Healthcare Limited. The Regis Healthcare Limited is recognized to be the largest ASX listed Residential Aged Care (RACs) having a market share of about 2.5%. The company aims to become an innovative, dynamic and creative industry leader through providing high quality aged services through effective management (Regis Healthcare Limited, 2017). In this context, this report analyses the strategic management of the Regis Healthcare Limited in detail on the perspective of a Strategic Management Accountants (SMA). Value Chain of Regis Healthcare Limited through the Use Of Strategic Management Tools Regis Healthcare Limited operates in healthcare industry and as such the term value for the company indicates its speed, quality, cost and availability of healthcare services. The value chain of the company can be enhanced through the application of strategic management tools of value chain analysis. The value chain analysis (VCA) refers to the method adopted by a firm to identify its primary and secondary activities that helps in developing the valuable products and services for the customers. The goal of this strategic management tool is to segregate the most valuable activities within the firm such as operations, logistics, marketing form the support activities that are, infrastructure, technology and others. The value chain of the healthcare company will consist of activities similar to that of other industries such as manufacturers, wholesalers, distributors, providers, professionals (nurses, midwives) and payers (heath consumers). These all can be stated to be the primary activ ities of the healthcare company that plays a vital role for it to achieve competitive advantage in the marketplace (Ginter, 2013). The value chain of Regis Healthcare Limited can be depicted as follows: Examination and Implementation of techniques for Developing, Implementing and Monitoring Strategies The techniques for developing, implementing and monitoring healthcare strategies can be described as follows: Developing Strategies: The techniques for developing healthcare strategies are examining the medical history of patients that helps in identification of the healthcare services to be provided to the patients. This is followed by carrying out the specific tests for proper identification of the healthcare problem and then developing a healthcare strategy for the treatment of a specific problem. Implementation: The implementation can be done by performing the treatment procedures for the patients such as counselling of patients or providing them specific type of medical help as required by the patients. Monitoring: The monitoring strategies include reviewing the condition of the patients on a continuous basis in order to examine the impact of treatment procedures on the patients. This helps in modifying the treatment procedures as per the patients condition (Swayne et al., 2012). Strategic management cycle and the Leadership Role of Professional Accountants in Strategic Management The strategic management cycle of the Regis Healthcare will consist of the following steps: Setting of Goals: This is the most essential step as it requires the identification of adequate healthcare goals that is to be achieved by the company. This can be improving access to care, reducing healthcare cost pr providing speedy care services. Developing Strategy for Enhancing Value: This includes developing specific strategies for achieving the goal determined for adding value to the healthcare services such as measuring cost and outcomes of each patient, adequate structuring by developing integrated practice units, expanding the geographical reach of the company or using high technology medical equipments. Execution: This is the last step that involves developing specific plans for implementing the strategies developed (Ginter, 2013). The role of healthcare professional accountants is very important in the strategic planning of the healthcare company such as Regis Healthcare Limited. The professional accountants are responsible for cost management through developing healthcare budgets that help in maintaining an adequate balance between the cost and expenditure. The development of financial budgets helps in eliminating the unnecessary costs those significantly increases the costs of the healthcare facilities (Swayne et al., 2012). Role of organization and Industry Value Chain Analysis The role of healthcare firms such as Regis Healthcare Limited is very important in improving the health condition of the aged population of the Australia. These healthcare firms help in promoting the welfare of the senior citizens of the country through increasing their access to healthcare services at reduced cost. The value chain analysis of the healthcare industry consists of the primary and secondary activities. The primary activities consist of the most important functions that help it to attain a competitive advantage such as manufacturers, wholesalers, distributors, providers, professionals (nurses, midwives) and payers (heath consumers). The secondary activities consist of the government legislations and technologies that impact the carrying out of primary activities. The company through identifying the primary activities can develop effective strategies to reduce the cost of healthcare facilities that enables it to achieve competitive advantages. The reduction in the cost of healthcare facilities is important for the companies operating in Australian healthcare sectors as this is the most serious issue faced by the industry in the present context. The secondary activities of the companys value chain can consist of government policies, technology and some other industries such as insurance companies. These all also plays a significant role in maintaining the quality and cost of healthcare services through interacting with the primary activities (Huda, 2016). Characteristics of effective strategic and corporate social responsibility related performance measurement and control systems The strategic performance of the company can be measured and controlled through the implementation of the Strategic Management System (SMS). The system will help in aligning the goals and objectives of the company as per the resources available. The strategic measurement system is a measurement-oriented approach that helps in developing specific annual improvement targets for the company. The corporate social responsibility systems are necessary to be implemented in the healthcare companies for ensuring the welfare of the patients. The CSR systems would helps in promoting the transparency in the heath care organizations for achieving the trust of the patients. The CSR system that can be implemented in the healthcare organizations are waste management system and effective governance system. The healthcare companies through reducing the waste elimination can promote the welfare of the existing societies as they generate waste materials on large amount. Also, the governance system will enable development of standard guidelines and procedures for the healthcare professionals to carry out their job roles for ensuring the quality services to be provided to the patients (Lachman, 2005). Strategic Management Accounting Techniques The healthcare professionals need to develop a proper budget for estimating the costs and expenses related to the healthcare projects. The professional accountants have an important role of developing financial budgets that helps in identification of the costs and expenses related with a project. The development of the budgets helps in section of the most appropriative cost management strategy for reducing the costs of the healthcare services of the company. The rising cost of the healthcare service is the most important issue faced by the healthcare industry of the Australia. Therefore, it is most important for the professional accounts to implement the cost management strategies through developing the financial budgets. It will help in reducing the operational cost through eliminating the insignificant business operations and therefore improving the profitability of the healthcare companies. Therefore, it can be said that cost management is the most importantstrategic management ac counting technique required for selection, planning, implementation, control and monitoring of projects (Hankins and Baker, 2004). References Ginter, P. 2013. The Strategic Management of Health Care Organizations. John Wiley Sons. Hankins, R. and Baker, J. 2004. ManagementAccounting for Health Care Organizations: Tools and Techniques for Decision Support. Jones Bartlett Learning. Huda, F. 2016. The Impact of Strategic Management on the Performance of Health Care Organizations (A Study of Three Selected Tertiary Health Care Center of Karachi, Pakistan). Arabian J Bus Manag Review. Lachman, M. 2005. Strategic managementaccounting practices in hospitals: Empirical evidence on their dissemination under competitive market environments. Journal ofAccounting Organizational Change. Regis Healthcare Limited. 2017. What Investors Should Know About Regis Healthcare Limiteds (ASX:REG) Financial Strength? [Online]. Available at: [Accessed on: 13 October 2017]. Swayne, L. et al. 2012. Strategic Management of Health Care Organizations. John Wiley Sons.